WizCommerce, an AI-native sales and ecommerce platform focused on wholesale distributors, has just raised $8 million in Series A funding led by Peak XV Partners (formerly Sequoia India), with backing from Blume Ventures, Z47, and Alpha Wave. The startup plans to use the funds to kickstart its expansion in the U.S. and strengthen its product development, especially around AI-powered features for B2B sales, commerce, and payments.
How WizCommerce Works
Founded by Divyaanshu Makkar (ex-Bessemer Venture Partners, EY-Parthenon) and Vikas Garg (ex-Zomato), WizCommerce offers distributors a SaaS-based subscription and transaction-driven model.
- Distributors pay for access to tools covering quoting, storefronts, ERP integrations, catalog management, and payments.
- The platform processes over $100 million in annual GMV, supports 700+ sales reps and 300,000+ buyers across categories such as home décor, lighting, and general merchandise.
- Revenue comes from both subscriptions and value-added services like transaction facilitation.
- WizCommerce uses AI for quoting, intelligent catalogs, lifestyle image generation, and enabling seamless B2B workflows.
The platform claims to eliminate manual order tasks, streamline operations, and reveal upsell opportunities using machine learning, real-time reporting, and easy integrations with ERP and accounting systems.
Earlier Funding Rounds and Growth Journey
WizCommerce previously raised about $2.54 million in seed funding (2024), and the total funding before this round was reported to be around $5.5 million across two rounds. The company quickly scaled by focusing on digital sales, efficient order management, and robust AI tools for wholesalers, distributors, and manufacturers.
They’re now actively hiring across engineering, AI, product, and sales domains, with major hubs in both the U.S. and India.
Key Competitors and Industry Updates
- AmpTab: Known for its ERP integrations and digital catalog tools. WizCommerce positions itself as a stronger alternative for its all-in-one platform and deeper AI functionality.
- BigCommerce: Popular but more focused on B2C and D2C brands. WizCommerce is highlighted as a top alternative for B2B users needing self-managed online stores and AI sales tools.
- Simplisales: A London-based startup targeting wholesalers with an AI-native ERP platform, raised $500K in pre-seed funding (June 2025). It provides automated order drafting, predictive pricing, and advanced integrations for sales and finance.
- Parspec: U.S. construction supply chain platform, raised $20 million in Series A (July 2025) to automate bidding and procurement, signaling rapid investment and strong competition in the space.
- Other notable platforms: Pepperi, Virto Commerce, OroCommerce, Sana Commerce, and Joor—all building automation, analytics, and integration tools for B2B commerce, but with less focus on deep AI at scale.
The Road Ahead for WizCommerce
With new funding and a tech-first global strategy, WizCommerce aims to scale its AI stack, expand into adjacent verticals, and double down on customer acquisition in the U.S. and other markets. They plan to launch advanced automation features, embed deeper AI into back-office and front-office workflows, and enhance sales reps and buyer experiences.
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