Tuco Kids, a child personal care brand, has made significant funding and expansion moves, while its competitors in the kids-focused beauty and personal care (BPC) market are also raising large sums to capitalize on India’s booming segment.
Tuco Kids: Funding History & Recent Updates
- Latest Funding: Tuco Kids has secured $4 million (INR 35.27 Cr) in a Series A round led by RTP Global, with participation from MG Investments, Whiteboard Capital, and Fireside Ventures (existing investors).
- Previous Funding: In September 2024, Tuco Kids raised $2 million in a seed round co-led by Fireside Ventures and Whiteboard Capital. Other participants included Suashish Group, as well as several high-profile angel investors.
- Use of Funds: The new capital will primarily be deployed for marketing, brand awareness, expanding distribution (D2C, marketplaces, and quick commerce), R&D for new products and categories, and team building. There are plans to enter select offline channels within the next year.
- Business & Reach: Founded in 2023 by Aishvarya Murali, with Chanakya Gupta joining as cofounder in 2025, Tuco Kids serves children aged 3-13 with personal care and beauty products such as soaps, lotions, body mists, shampoo, gels, kajal, and beetroot tints. Their products are available on their website and major e-commerce and quick commerce platforms like Amazon, Flipkart, and Blinkit.
- Customer Base: Over the past 12-14 months, Tuco Kids claims to have served nearly 200,000 mothers. The startup now aims to enter the INR 100 Cr revenue club within 18 months.
- Sustainability: The brand uses 100% reclaimed ocean and landfill plastic for packaging, maintaining a strong focus on eco-friendly products.
Key Competitors & Recent Funding News
Peeko (Quick Commerce)
- Funding: Peeko, a quick commerce babycare-focused startup, recently raised $3.2 million (INR 28 Cr) in a seed round led by Stellaris Venture Partners, with multiple notable angels.
- Model: Peeko operates vertical quick commerce for baby care (0–6 years), promising sub-60-minute deliveries in Bengaluru. It plans rapid expansion with more dark stores and an Android app launch.
Mamaearth (The Moms Co, Jhonson’s Baby Competitor)
Mamaearth, has launched its new DermaSoft range tailored for babies with sensitive skin. Originating from a heartfelt message by co-founder Ghazal Alagh, the brand continues its legacy of crafting safe, gentle products for the most delicate skin — newborns. The DermaSoft collection was co-created with renowned parent dermatologists Dr. Ankur Sarin and Dr. Jushya Sarin, emphasizing expertise combined with parental insight. Check full information here.
Market Outlook
- The Indian BPC category was valued at over $6.4 billion in 2024 and is expected to reach $28 billion by 2030, growing at a spectacular CAGR of 28%. Kids-specific segments remain underserved, which is attracting new-age D2C and quick commerce entrants, as well as driving aggressive investments by established players
