The Karnataka Commercial Court has issued an ad-interim injunction against Boult, restraining it from using its recently adopted “GoBoult” mark after DPAC Ventures LLP—the owner of brands GoBold, GoJolt, and Govo—alleged trademark infringement and passing off. The decision, which follows DPAC’s complaint that “GoBoult” is deceptively similar to its “GoBold” registration, means Boult cannot sell, advertise, or display products under “GoBoult” or any similar name until further order. The court found there was enough evidence to show potential consumer confusion and serious risk of harm if Boult continued using the disputed mark.
DPAC, whose trademarks are valid until 2031, also accused Boult of manipulating search results so that queries for GoBold brought up GoBoult’s products. The court sided with DPAC, though it declined to skip mediation, instructing DPAC to first submit a mediation report to the District Legal Services Authority (DLSA) before the next hearing scheduled for October 15.
Background: Boult’s Rebrand and Legal Troubles
Boult Audio, founded in 2017 by Varun Gupta, had recently rebranded to GoBoult in a bid to strengthen its market position, build a premium tech image, expand into wearables, and prepare for an international push and potential IPO. The move was meant to signal a fresh start beyond its audio roots. However, this was also partly driven by a protracted trademark dispute with boAt—India’s leading audio and wearables brand led by Aman Gupta.
Read this: Boult rebrands as GOBOULT, targets Rs 1,000 cr in FY26
The dispute with boAt dates back to 2019, when boAt contested Boult’s use of similar names, logos, and taglines, citing risk of customer confusion. The Delhi High Court issued an interim order in early 2020 restricting Boult’s use of certain marks and the tagline “Unplug Yourself,” which boAt said sounded too close to its own “Plug Into Nirvana.” While some aspects of the branding were allowed to remain after appeals—such as Boult’s tagline—Delhi HC ultimately barred Boult’s older trademarks due to their similarity to boAt’s branding.
Read this: boAt Vs Boult In Delhi High Court? Their Full Legal Battle Explained
What the Current Order Means for Boult
The Karnataka court’s latest order is another significant legal setback for Boult, impacting its ability to use and promote the GoBoult name across offline and online channels just as the company seeks to position itself for broader growth and premium market play. Until mediation and further hearings resolve the dispute, Boult must halt any activities under GoBoult, increasing uncertainty for its upmarket and global ambitions.
Following the court’s order, Boult appears to have taken compliance measures; its website now redirects to a support page, and its official Instagram handle is no longer visible, reported Entracker.
About Boult: Founding and Financials
Boult Audio was started by Varun Gupta in Delhi, focusing initially on affordable audio products before growing into one of India’s top D2C electronics brands. The company is known for its rapid scaling, strong e-commerce performance, and competitive pricing in the earphones, headphones, and wearables sector.
In recent years, Boult has expanded its manufacturing base and distribution network, reportedly crossing revenues of over ₹200 crore in FY24, driven by robust demand for TWS earbuds, smartwatches, and wired audio products. The firm is believed to be profitable and continues to attract interest from investors ahead of its planned IPO, though legal challenges and trademark disputes could impact future strategic decisions.
In summary, Boult finds itself in a pivotal moment—navigating legal hurdles over branding as it pursues growth in the competitive consumer tech landscape. With both the GoBoult injunction and legacy disputes with boAt shaping its road ahead, Boult’s next moves in brand positioning and legal mediation will likely influence its success as it prepares for international expansion and a future public listing.
