SuperYou, the protein-first D2C brand co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani under Think9 Consumer, has raised INR 63 crore (about $7 million) in a Series B round led by V3 Ventures, with participation from existing backers Rainmatter and Gruhas Collective Consumer Fund. The fresh capital will go into R&D, distribution expansion, and team building, and pegs the company’s post-money valuation at roughly INR 600–660 crore, with an ARR of around INR 150 crore and an ambition to hit INR 1,000 crore in annual sales over the next five years at about 15% EBITDA margin.
What SuperYou Does
SuperYou positions itself as a “protein for everyone” brand, aiming to plug India’s protein gap by turning everyday snacking and food habits into protein intake rather than targeting only gym-goers or athletes. It started in November 2024 with protein wafers as a hybrid between a chocolate treat and a protein bar, then expanded into multigrain baked chips, millet puffs, protein powders (SuperYou Pro), and is building out formats such as biscuits, breakfast cereals, granola, and other high-protein convenience foods. The brand’s formulations emphasize clean labels with no refined sugar or palm oil, higher protein per bite, and in some SKUs, fermented yeast protein as an alternative to whey or typical plant proteins.
SuperYou sells across its own D2C website, ecommerce (Amazon, Flipkart), quick commerce (Zepto, Blinkit, Swiggy Instamart), and modern trade and offline formats like Reliance Fresh, Wellness Forever, 7/11, Nature’s Basket, Noble Plus, and other retail chains in major cities. Backed heavily by Ranveer Singh’s mass appeal and Biyani’s “protein in everything Indians love” thesis, the brand is trying to shift protein from a niche supplement category into a mainstream snacking and daily consumption habit.
Funding History and Backers
The latest INR 63 crore Series B comes on top of earlier capital from Rainmatter (Zerodha’s VC arm founded by Nithin and Nikhil Kamath) and Gruhas, where the amounts were undisclosed but tied to a plan to invest INR 40–50 crore into brand building and product development over the first few years. SuperYou’s earlier raise from Rainmatter was announced in late 2024, shortly after launch, when the brand claimed it sold 2.5 lakh products within 48 hours on quick-commerce platforms. Legal filings and law firm deal notes also show Rainmatter and Gruhas backing SuperYou through structured investments, which have now been topped up by V3 Ventures in this Series B round.
Beyond this INR 63 crore round, trade and deal trackers mention that SuperYou has attracted roughly mid- to high-eight-figure dollar commitments over multiple tranches, supporting manufacturing capacity, marketing, and innovation in fermented protein lines. The company has publicly talked about a medium-term aspiration to become a INR 1,000 crore brand within three years, slightly more aggressive than the five-year sales roadmap cited in funding-related reports, suggesting an internal stretch target.
Growth and Traction
In its first year of operations, SuperYou reported crossing INR 100 crore ARR on the back of its protein wafer bars and early snacking SKUs, with more than 5 lakh consumers reached within months and strong repeat rates on quick-commerce.
Recent updates put ARR near INR 150 crore, reflecting rapid scale-up across metros such as Mumbai, Delhi, Bengaluru, and Hyderabad, and partnerships with retailers like Ratnadeep and Lulu Malls to reach both India and select Middle East markets. The brand has already invested an estimated INR 40–50 crore in R&D and category-building initiatives, especially around gut-friendly, bio-fermented yeast protein and new snack prototypes.
Co-founder Nikunj Biyani consistently frames the mission as making protein “exciting, approachable, and a part of daily life, not just gym life,” highlighting that nearly 70% of Indians are protein deficient and that legacy protein brands have remained trapped in a supplement-first, gym-focused positioning. With celebrity-led branding, omnichannel distribution, and a clear product roadmap into wafers, chips, biscuits, breakfast and more, SuperYou is trying to carve out a mass-premium segment in India’s fast-growing functional snacking and nutrition market.
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