Blinkit, India’s leading quick-commerce platform, announced it will deliver the entire iPhone 17 range within 10 minutes of launch on September 19, making it available to customers in Mumbai, Delhi, Bengaluru, Pune, Hyderabad, and Chennai. This builds on Blinkit’s successful instant delivery of the iPhone 16 last year, a move that disrupted traditional release-day queues and online waits. Zepto and Instamart have also confirmed participation in the iPhone 17 launch but expect limited stock, especially for higher-end models, noting base versions will be more widely available on their platforms.
Apple officially unveiled the iPhone 17 series on September 9, 2025, with pre-orders beginning September 12 and general availability on September 19 in India. The lineup includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, featuring a new 48MP Fusion camera system, bigger and brighter Super Retina XDR display with ProMotion, and the latest A19 chip for improved performance and longevity. The iPhone 17 now offers higher base storage options (256GB) and comes in new colors including black, lavender, mist blue, sage, and white.
Blinkit official announcement:
iPhone 16 Instant Delivery in 2024
The 2024 iPhone 16 launch marked the dawn of quick-commerce platforms delivering premium smartphones at unprecedented speed. Blinkit, Zepto, and BigBasket Now raced to fulfill launch-day orders within minutes, often selling out stock quickly. BigBasket delivered iPhone 16 units as early as 8:07 AM in Bengaluru on launch day, while Blinkit sold nearly 300 devices in the first three hours alone. This was the first time quick-commerce platforms challenged e-commerce giants on gadget launches, delivering an edge in speed and convenience.
Recent Collaborations and Exciting Deliveries by Blinkit
Lenskart Partners with Blinkit to Deliver Glasses in 10 Minutes. This quick delivery service is now available in major cities like Delhi NCR, Bengaluru, Pune, Chennai, Hyderabad, Kolkata, and Mumbai. It is an important step as it expands its quick-commerce offering and partners with popular brands like Lenskart to bring more convenience to customers’ daily life.
On 15th August, Blinkit Delivered ‘The Hindu’ Newspaper Dated 15th August 1947 for India’s 79th Independence Day.
Supporting Infrastructure and Festival Season Expansion
To support increased demand, Amazon and Flipkart have expanded fulfillment centers across India, while Blinkit and Zepto continue to ramp up micro-fulfilment networks and delivery capabilities. The rendering of 10-minute delivery for a premium device like the iPhone signals quick-commerce’s growing dominance not just in groceries but in high-value electronics during the competitive festive shopping season.
Amid this festive season, where Blinkit and Zepto are planning to deliver iphones, Swiggy Instamart has fired the first shot in India’s festive e-commerce wars, launching its ‘Quick India Movement’ sale from September 19 to 28—beating Amazon’s Great Indian Festival and Flipkart’s Big Billion Days sales by several days. For 10 days, consumers will see 50–90% discounts on over 50,000 products, ranging from electronics and beauty to toys and kitchenware.
Yesterday, Zepto founder Aadit palicha also hinted at creating a meaningful scale-up of electronics and with Iphone 17 delivery they are targeting a broader audiences. Check out what he said.
Apple’s iPhone 17 launch in India is being redefined by rapid delivery innovations, with Blinkit taking the lead to eliminate traditional wait times. Following the success of last year’s iPhone 16 instant delivery, this year’s launch is expected to further highlight the transformative power of quick commerce and tech-enabled retail in India’s evolving consumer landscape.
