D2C brand Boult Audio recently rebranded to GoBoult as part of a strategic attempt to move upmarket, build a stronger offline presence, expand internationally, and prepare for an IPO. The rebranding was publicized as a fresh start, aiming to shed the strictly audio-only identity and push into premium wearables and wider tech. However, Delhi High Court (HC) documents reveal that the rebranding occurred amid a protracted legal dispute with boAt that began in 2019.
Aman Gupta’s Brand had sued Boult in 2019 for trademark infringement, arguing that it’s branding — including logos, taglines (“Unplug Yourself” vs. “Plug Into Nirvana”), and phonetics of the names — were too similar, potentially confusing customers.
In January 2020, a single-judge bench issued an interim injunction restricting Boult from using certain marks and the tagline. They challenged this, arguing its branding was legally registered and independently created. After years of appeals, the two-judge bench in September gave a mixed verdict: Varun Gupta’s brand can continue using its tagline “Unplug Yourself,” but the old trademark is barred due to its similarity with Aman Gupta and Sameer Mehta’s brand.
Boult’s Position on Rebranding and Financials
Despite the legal controversy, Boult’s co-founder and CEO Varun Gupta told Inc42 that the GoBoult rebrand aligned with their growth ambitions, focusing on premiumization with an aggressive push into offline retail (aiming to expand outlets from 3,000 to a target closer to competitors’ 30,000), international markets, and a ₹1,000 crore revenue target for FY26, up from ₹800 crore in FY25. The company is investing heavily in research and development, especially in AI-integrated hardware and fashion-forward tech accessories, to grow its product portfolio beyond audio into wearables and personal gadgets. These initiatives position GoBoult as a premium player prepared for a public listing in early 2027.
boAt’s IPO and Financial Performance
Meanwhile, Aman Gupta’s startup, one of India’s most recognized consumer electronics and lifestyle brands, is actively preparing for an IPO after securing SEBI’s approval for its confidential Draft Red Herring Prospectus (DRHP). The IPO is expected to raise approximately ₹2,000 crore, including a fresh issue of ₹900 crore and an offer for sale of ₹1,100 crore by investors. Founded in 2013, it commands around 33% market share in India’s true wireless stereo (TWS) segment. It reported encouraging financial results in FY25, with a net profit of ₹60.4 crore marking a positive turnaround from losses in previous years.
Revenue stood at ₹3,073 crore, largely driven by strong growth in the audio segment (+5% YoY), despite notable declines in wearables (-40%). The company continues to expand its product line, including launching advanced earbuds and wearables, while increasing international focus and deepening penetration into India’s Tier II and III markets.
Boult Audio’s rebranding to GoBoult reflects both strategic ambition and legal challenges, as it seeks to upscale and internationalize amidst a fiercely competitive market led by Aman Gupta’s brand, which itself is gearing up for a major public market debut fueled by consistent revenue growth and profitability
