Super.money, the fintech arm of Walmart-owned Flipkart, has achieved a remarkable milestone by processing over 250 million transactions per month as of July 2025—a staggering 100x growth from just 2.5 million transactions a year ago. This explosive growth is rare in the consumer internet space and underscores super.money’s rapid rise as a major player in India’s digital payments ecosystem.
Gen Z: The Driving Force Behind Super.money’s Growth
Founder and CEO Prakash Sikaria credits the platform’s success to its focus on Generation Z customers—a tech-savvy demographic demanding transparency, speed, and user-friendly experiences free from hidden charges or fine print. Super.money was explicitly built to serve this generation’s lifestyle and digital behavior, aligning with evolving trends toward private social interactions and seamless commerce experiences.
Founder celebrates the milestone on Linkedin:
Expanding Financial Services Beyond UPI Payments
Launched in July 2024, super.money quickly joined the ranks of India’s top UPI apps, becoming the fifth-largest third-party UPI platform by February 2025. The platform has since broadened its service suite beyond basic payments:
- In February 2025, super.money acquired BharatX, a checkout financing platform specializing in Buy Now Pay Later (BNPL) and EMI offerings tailored for direct-to-consumer and e-commerce brands.
- The company has introduced its own co-branded RuPay credit card in partnership with Axis Bank, offering 3% cashback on scan-and-pay transactions, and 1% cashback on other spends.
- It is aggressively developing new credit offerings, including personal loans, fixed deposits, and plans to enter wealth management, insurance, and stockbroking through simplified AI-powered interfaces.
Check out: Flipkart’s Super.Money Offers Luxury Goa Vacation to 10 Users! – How to Get Selected?
Funding and Valuation: Eyeing Unicorn Status
Super.money is in the process of raising $60–100 million in fresh funding, targeting a unicorn valuation. This reflects strong investor confidence bolstered by its rapid transaction growth and ambitious expansion plans. The fintech firm was spun off by Flipkart in August 2024 with an initial $20 million capital infusion but operates independently to capture India’s burgeoning digital finance market.
Current Market Position Among UPI Apps
According to National Payments Corporation of India (NPCI) data from July 2025, super.money hold around 1.19% market share among a crowded field. While leaders like PhonePe (46.5%) and Google Pay (35.6%) dominate with billions of transactions, super.money’s rapid traction is notable among newer entrants.
India’s UPI ecosystem continues to evolve with digital transactions reaching nearly 19.47 billion per month, valued at over ₹25 trillion. This surge showcases the widespread adoption of real-time payments across urban and rural markets alike, with states like Maharashtra, Karnataka, and Uttar Pradesh leading usage.
Check out: NPCI to Launch UPI 3.0 to Enable TVs, Fridges, and Cars to Make Automated Payments
Looking Ahead: Full-Stack Fintech Ambitions
Super.money aims to be a top-five neo-bank in India, extending its offerings beyond payments into a comprehensive financial platform. The company is leveraging cutting-edge technologies such as AI and a user-centric design to demystify investing, credit, and savings for India’s next generation of digital consumers.
