In an unconventional marketing move, Flipkart-backed Super.Money has launched flight bookings via UPI with a flat 5% discount—on top of the best airline offers. But instead of going the traditional ad route, the brand is inviting users to market this jaw-dropping offer themselves, with a high-stakes reward in return.
A Smart, Crowd-Led Marketing Strategy
Super.Money isn’t spending big on agencies or paid campaigns. Instead, it’s leveraging its user base and creator economy to fuel the buzz. The top 10 marketing ideas or content pieces posted on social platforms will win a fully sponsored luxury vacation to Goa—including 5-star villas, luxury cars, pool parties, and spa experiences.
It’s a clever win-win: the brand gets authentic buzz, and users get a shot at the ultimate getaway.
What You Need to Do
It’s simple. Think of a great marketing idea to promote Super.Money’s new flight booking offer. Create and post it on any social media platform—Instagram, LinkedIn, YouTube, Threads, or X. If your content is one of the top 10 most liked by August 10, noon, you’re going to Goa, courtesy of Super.Money.
Details as revealed by the founder:
Financial Snapshot and UPI Positioning
Launched in July 2024, Flipkart-backed Super.Money has seen explosive growth in India’s UPI ecosystem. By November, it jumped from the 12th to the 6th spot, clocking ₹3,130 Cr in transaction value. Within just 8 months, it overtook Cred to become the 5th largest UPI app by volume. It was processing around 139 million transactions in Feb 2025 alone.
Backed by Capria and Info Edge, Super.Money raised $10.1M in Series A, with a valuation of ₹154 Cr. While UPI giants like PhonePe (~48%), Google Pay (~37%), and Paytm (~7%) still dominate, Super.Money holds a steady 0.7% share — placing it ahead of Cred and WhatsApp Pay. Beyond payments, the app is now expanding into credit, FDs, and travel bookings.
