Ink In Caps’s day-to-day mission is bold, practical, and deeply creative: to constantly push past the expected for clients and for itself. Every project begins not with “what’s required?” but “how can this be smarter, sharper, more innovative than imagined?” At IIC, over-delivery isn’t a goal—it’s a default habit: “Give twice what’s requested and make the second half a surprise.” If clients ask for A, IIC builds A—then adds B, a layer they never knew they needed.
Innovation Sits at the Core of Ink In Caps Two Flagship Products:
V-Retail transforms e-commerce from static catalogues to immersive, story-driven B2B and, soon, B2C platforms, driving measurable growth for brands through intelligent experiences.
V-Estate puts homebuyers in hyper-realistic renditions of properties before they’re built and partners with every major Mumbai builder. The vision? Scale to every developer in India, eventually worldwide, offering families transparency, confidence, and deep emotional connection with their future space.
The goal: World-class immersive tech, behavioral design, and human insights shaping not only India’s growth but global product leadership.
Solving Problems That Keep Evolving
Ink In Caps’s core proposition is “problem-intelligent” strategy—solving whatever needs to be solved, even if that need is undefined. Brands grapple with everything from launch, repositioning, visibility, adoption, conversion, to internal transformation. Most lack partners who decode these aims into meaningful, measurable experiences. IIC steps in as an innovation engine—blending custom design, technology, and strategic storytelling across BFSI, FMCG, luxury, real estate, and beyond.
Prime examples:
- When BMW wanted to accelerate EV adoption in India, IIC built Bevscape, a tech-enabled solution addressing EV anxiety and infrastructure, turning complex user education into seamless interactive experience.
- Their breakthrough project, Starverse for Star Sports JioStar , let fans experience cricket like never before—interactive avatars, virtual stadiums, live match experiences—all in real time.
From Experiential Partner to Immersive Powerhouse
Rooted in strategy and behavioral insight, IIC crafts immersive, data-driven brand experiences—starting with deep primary research and persona modeling, leading to solutions that are memorable, emotional, and outcome-driven. Whether activating a product launch or reshaping a customer journey, IIC’s approach never relies on a template. On the product side, their proprietary SaaS platforms speak to their future-first mindset.
V-Retail: Integrates AI into any e-commerce site, using personalized nudges to recover drop-offs and maximize conversions.
V-Estate: Brings realism and emotional engagement to the high-stakes world of real estate, revolutionizing how buyers experience properties before purchase.
Every IIC solution is united by one idea: design-led innovation, powered by technology, and sharpened by strategic thinking.
Ambitions: Quiet Dominance through Benchmarks
In the next 1–3 years, Ink In Caps aims to become the reference for innovation, design, and immersive tech—setting the standard not with noise, but with undeniable presence. Their vision is to quietly, relentlessly lead in Archwiz, Martech, and AI, making “IIC” the first name that comes to mind for excellence in experiential creation.
From Rigorous Institutions to Startup Chaos
Co-founder Snigdha Singh’s journey started in the rigorously structured environments of Shoppers Stop, Future Group, Landor & Fitch, and Milan’s luxury studios. At Ink In Caps, the challenge wasn’t resources—it was the lack of structure, clarity, and shared meaning. Creating IIC from scratch meant inventing its systems, culture, and very identity without a playbook. The hardest part? Building the “software”: the brand’s soul, its shared language, rituals, and ethos.
Snigdha focused on rituals that united and energized small teams: strategy arcs, pitch storytelling, a BD system celebrating creative chaos anchored by process. Slowly, she moved from being a doer to a systems-thinker, creating a company that could present itself with focused clarity and intention.
Today, IIC shines not only for its external impact but for its sense of self—where every team member feels the company’s pulse and unique personality.
The Vision: Pride Within, Proof Outside
Internally, Snigdha’s dream is a company that’s a source of pride—high-performing, creative but not exhausting, where culture is lived, not just preached. Every team member should feel proud to answer “where do you work?” with “IIC”—knowing it means more than a paycheck.
Externally, the ambition is to make IIC a beacon of Indian innovation: experiences, UI, formats, and stories that become industry firsts and ripple globally. The dream is to redefine India’s reputation from back-end provider to vanguard innovator, with world-leading tech and design.
Advice: Be Relentlessly Curious
Snigdha urges future founders to embrace endless learning. In a field as fast-moving as design, strategy, and tech, what you know today isn’t enough for tomorrow. IIC hires for “students of their craft”—people who research deeply, question ceaselessly, and aren’t afraid to unlearn and relearn. In her words: “Be intensely curious; let your browser have 30 tabs open. The real movers aren’t the ones with answers—they’re the ones with better questions.”
Final Thoughts
IIC’s story isn’t about startup glitz—it’s about a deep-rooted dedication to curiosity, behavioral design, and meaning. Through signature products like V-Retail and V-Estate, boundary-pushing brand experiences, and an unwavering commitment to culture, IIC is quietly defining what a truly innovative Indian company can be—inside and out. This is the new blueprint for startups with soul and scale.
