Namita Thapar, executive director at Emcure Pharmaceuticals has embarked on a new entrepreneurial journey, launching her own wellness-focused supplement brand, Arth by Emcure. In a significant brand-building move, she announced Indian cricket icon MS Dhoni as the official brand ambassador, highlighting that Dhoni’s integrity and excellence align perfectly with Arth’s mission to provide genuine, high-quality wellness solutions for both men and women.
Inside Arth by Emcure
Arth is designed as a premium, science-backed supplement line catering to the unique wellness needs of Indian consumers. The product range features specialized supplements for bone health, perimenopause support, menopause management, omega-3 for heart health and immunity, and other targeted concerns. Arth leverages a blend of ancient Indian herbs (like Brahmi) and modern formulation science, making the line vegan, gluten-free, hormone-free, and allergen-free.
Key Products and Features:
- Bone Health Support: With coral calcium and vitamin D3, formulated especially for women experiencing menopause to promote bone density and joint comfort.
- Arth Perimenopause and Menopause Support: A plant-based, multi-symptom support capsule for hormone balance and relief from common menopause symptoms.
- Omega-3 Capsules: Targeting improved heart health and immunity, made from high-purity marine sources.
- Arth products are manufactured in GMP-certified facilities and are available online through official channels and major e-commerce platforms.
Thapar emphasizes Arth’s mission to change the conversation around women’s health—an area she says is often neglected and under-discussed in Indian households. Arth aims for holistic wellness, scientific efficacy, and increased social awareness.
MS Dhoni’s Role and Recent Startup Collaborations
MS Dhoni’s partnership as Arth’s brand ambassador brings enormous credibility and nationwide visibility. Known for his disciplined lifestyle and “cool” authority, Dhoni’s brand associations frequently center on trust and mass-market appeal. He is also the co-founder or ambassador for several high-profile startups:
- 7InkBrews (food & beverage): Dhoni is a co-founder, investor, and brand ambassador.
- HomeLane (interior design tech): Investor and ambassador, supporting tech-driven home furnishing.
- Cars24 (used cars), EMotorad (e-bikes), Garuda Aerospace (drones): Equity stakes and active public endorsements.
- Khatabook, BluSmart, Tagda Raho (health/fitness), and more: Demonstrates Dhoni’s dual interest in tech startups and wellness consumer brands.
This string of partnerships boosts credibility for every new venture he joins, making his endorsement of Arth by Emcure a powerful market entry move.
Namita Thapar’s Startup Engagements
Beyond her leadership at Emcure and her new role as Arth’s founder, Thapar has made over 100 startup investments through Shark Tank India and as a private angel, often targeting health-tech, women-focused, and wellness ventures. Recent notable investments include Girgit (color-changing fashion), Very Much Indian (handloom), and multiple health startups. Reports also indicate ongoing talks with private equity for additional growth capital in consumer brands she backs.
Read this: Namita Thapar backs The Bear House at Rs 100 Cr valuation—now, in Just 7 Months, Their Valuation Hits Rs 300 Cr
Summary:
Arth by Emcure stands out as Namita Thapar’s bold leap into the consumer wellness segment, offering rigorously formulated, India-centric supplements with a special emphasis on often-ignored women’s health needs. MS Dhoni’s association gives the brand massive reach and authenticity, riding on his string of successful startup partnerships. As Thapar pivots from corporate strategy to founder, Arth aims to foster honest conversations, science-backed wellness, and accessible healthcare for every Indian household
