Myntra launches its fast delivery service “M-now” in the Delhi NCR and Mumbai.

Flipkart-owned Myntra has launched its quick fashion delivery service, “M-now,” in the Delhi NCR and Mumbai regions, following a significant surge in demand for the fast delivery of fashion and lifestyle products.

This Launch followed the initial pilot in Bangalore last year.

Backed by 40+ Dark Stores across Bangalore, Mumbai, and Delhi NCR, with each having the capacity to store 20,000 to 25,000 products, they are targeting to deliver orders within a few hours.

Myntra Now offers products from industry leaders such as Levi’s, Tommy Hilfiger, MANGO, YSL, and Bobbi Brown, and as the fast fashion segment heats up, it also onboards Marks and Spencer, Snitch and Decathlon, among other.

Myntra is targeting to deliver orders with in-house as well as third-party logistics providers.

In the conversation with your story, Myntra’s chief business officer, Sharon Pais, said, “As a customer-first organisation, we aim to cater to the evolving needs of our customers, and speed is one of the key strategic pillars for Myntra. In line with this, we are launching in the Delhi-NCR and Mumbai regions. As we strengthen our offerings in these cities, we will explore other geographies where there are speed-sensitive, fashion-forward customers.

This development came shortly after Myntra secured a fresh infusion of ₹ 1,062 crore from its Singapore-based parent entity.

On the financial front, Myntra reported its first-ever profit of ₹30.9 crore in FY24, although the latest financials are still undisclosed.