India’s quick commerce landscape took a bold leap beyond groceries and essentials as Zepto announced a partnership with The House of Rare on September 23, 2025. This initiative now enables customers in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune to order premium Rare Rabbit menswear—including shirts, polos, and t-shirts—delivered to their doorsteps in just ten minutes. Accessories will follow, with future plans to include Rareism womenswear, Rare Ones kidswear, and Rare’Z streetwear as part of this instant delivery offering.
Pulkit Verma, Chief Business Officer, Digital, The House of Rare, said, “Quick commerce is rapidly transforming how India shops, and we see it as a powerful lever for fashion retail.” Zepto’s Chief Business Officer, Devendra Meel, echoed this sentiment, highlighting quick commerce’s shift into lifestyle and fashion as a major step in meeting impulsive, occasion-driven shopping needs.
Reports suggest India’s Q-commerce sector, now valued at $2.8 billion, could cross $10 billion by 2026, with fashion emerging as a high-growth vertical as urban millennials and Gen Z demand instant access to branded apparel.
The partnership also gives The House of Rare valuable on-ground data to understand rapidly changing consumer preferences, with Zepto’s logistics unlocking new touchpoints for the brand—already present at 170+ retail outlets.
Recent Zepto Product Launches and Expansions
- Pharmacy Launch: They launched Zepto Pharmacy in August 2025, expanding its 10-minute delivery promise to medicines in top metros. The service rolled out after a year-long pilot, competing with platforms like Tata 1mg and PharmEasy as they pushes into new high-compliance verticals.
- Tech-Enabled Growth: Aadit Palich-led startup quadrupled daily fresh produce sales in May by sourcing directly from farmers and using technology to optimize procurement and logistics. The platform now delivers more than 5,000 SKUs, from groceries to electronics and personal care, all within ten minutes.
- Financial Milestones: Their revenue surged 149% YoY to ₹11,110 crore in FY25, up from ₹4,454 crore last year. The company completed several funding rounds in 2025—raising $45.6M from Motilal Oswal, $2.85M from MapmyIndia, and smaller amounts from Elcid Investments and others.
- IPO Plans: They plans to go public in late 2025 or early 2026, having shifted its domicile to India this year and attracting several strategic investors, including MapmyIndia, which secured a stake at a $5.8 billion pre-money valuation.
The House of Rare: Brand Overview and Financials
- Performance: Rare Rabbit, the flagship brand, posted ₹637 crore in operating revenue and ₹75 crore profit for FY24, with EBITDA margins improving to 19%. The company’s profit surged over 2x year-on-year due to sharp growth and improved efficiencies.
- Funding: They raised ₹50 crore from A91 Partners in early 2024, reinforcing its growth strategy across premium, non-discounted fashion. The group expects to cross ₹1,000 crore revenue within the coming year as new product lines launch and Q-commerce expands reach.
- Retail Footprint: The brand operates more than 170 stores and expects further expansion, leveraging Zept0’s delivery infrastructure to test new product categories and deepen engagement with younger audiences.
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