SuperK, a retail chain from Bengaluru, has raised ₹100 crore (about $11.7 million) in Series B funding. The funding round was led by Binny Bansal’s 3STATE Ventures and Mithun Sancheti, who is the founder of CaratLane. Indian cricket team captain Shubman Gill also invested in this round, along with Blume Ventures and Xeed Ventures.
What SuperK Plans to Do with the New Money
SuperK will use this fresh money to hire more people for marketing, operations, and growth teams. The company wants to open more stores in new small towns and add new product categories. Right now, SuperK has 130 franchise stores in over 80 towns across Andhra Pradesh. They want to grow faster and reach more small towns soon.
India’s Grocery Market is Big
As of July 2025, India’s grocery market is one of the largest globally, valued at around $600 to $700 billion, and is expected to continue growing at an 8% compound annual growth rate over the next few years.
While rural and smaller towns contribute substantially to grocery consumption, it is generally estimated that less than 80% of total grocery spending occurs outside urban centers
Organized retail shops like SuperK only cover less than 5% of this big market. This means there is a huge chance for SuperK to grow and reach more customers.
How SuperK is Different
SuperK was started in 2020. It uses its own technology to run stores better. They have an in-house POS (Point of Sale) system and use data to talk to customers in a smarter way. SuperK also has a Gold membership plan. Many customers take this membership, which helps the company earn more and keep customers happy.
Who are SuperK’s competitors?
SuperK’s main competitors are other big grocery chains like Reliance Smart, D-Mart Ready, and JioMart. These big players are also trying to enter small towns because the market is huge. But SuperK says its franchise model and strong local network give it an edge. Some reports say Reliance is also planning to expand more in Tier-2 and Tier-3 towns, which can be tough competition for SuperK in the coming years.
Recent Growth and New Updates
Recently, SuperK crossed 130 stores and aims to touch 200 stores soon. They have also improved their supply chain to deliver fresh products faster. Many investors are showing interest in retail chains that work in small towns because more people now prefer good branded shops instead of old kirana stores.
SuperK’s founder says they want to make daily shopping easy and affordable for people in small towns. With this new funding and strong team, SuperK wants to become the number one choice for grocery shopping outside big cities. As more people move towards organized retail, companies like SuperK have a bright future ahead.
