In a major move to digitalize motorcycle retail in India, Royal Enfield has partnered with Flipkart to offer its entire 350cc lineup—including Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350—for direct online sales. The launch coincides with the start of Flipkart’s flagship Big Billion Days sale on September 22, 2025, positioning Royal Enfield’s most popular models front and center for festive-season shoppers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai. This marks the first time these iconic bikes are available for purchase via an e-commerce platform, with flexible payment options and all GST benefits seamlessly passed to customers.
Seamless Omnichannel Experience
Buyers can browse, book, and pay for their motorcycles via Flipkart. Once ordered, the usual Royal Enfield authorized dealer network manages local delivery and aftersales support, preserving the personal handover and local relationship valued by many Indian riders. This partnership brings together the digital-first convenience of Flipkart with the trusted dealership experience of Royal Enfield.
Festive Fever and E-commerce Boom
The tie-up launches just as Flipkart’s Big Billion Days 2025 sale opens—a sales event offering huge discounts on everything from electronics and fashion to now, motorcycles. With Diwali and prime shopping festivals lined up over the next two months, India’s e-commerce giants—Flipkart, Amazon, Meesho, and more—are forecasting record highs. Flipkart’s September sale alone is expected to ignite a shopping frenzy, thanks to special launches, cashbacks, EMI offers, and event-specific deals.
Thery are also strengthening its reach with new facilities in Uttar Pradesh (Varanasi, Agra, Ghaziabad), Bihar (Patna), Haryana (Manesar), and Tripura (Agartala). Its major additions include a 2 lakh sq ft fulfillment center in Varanasi (creating 3,600 jobs), a 4.5 lakh sq ft facility in Patna (adding 1,100+ jobs), and a 140-acre regional distribution center in Manesar (10,000 jobs). Additionally, Flipkart launched a grocery fulfillment center in Agartala that can process 5,000 orders daily.
Read this: Amazon and Flipkart to Create Over 3.7 Lakh Seasonal Jobs Ahead of Festive Season Sale
GST Reforms: Game-Changer for 350cc Segment
A crucial new driver is the GST Council’s two-wheeler tax overhaul. From September 22, motorcycles up to 350cc (like the entire Royal Enfield range on Flipkart) now attract just 18% GST, cut from 28%. Large premium bikes above 350cc face a sharply higher 40% GST, up from 31%, making entry and mid-segment models much more attractive. Royal Enfield instantly responded, slashing 350cc prices by up to ₹22,000 and passing on the full benefit of GST savings—making models like the Bullet 350, Classic 350, and Hunter 350 better value than ever.
| Model | New GST-Slashing Price | Max Reduction |
|---|---|---|
| Hunter 350 (Base) | ₹1,27,900 | ₹22,000 |
| Classic 350 (Base) | ₹1,77,253 | ₹20,000 |
| Bullet 350 (Base) | ₹1,56,625 | ₹20,000 |
| Goan Classic 350 | ₹2,18,000 | ~₹19,000 |
This reform spurs key festive demand, as 98% of two-wheeler buyers now benefit from a lower tax rate. However, larger adventure and 650cc models are set to become much costlier, creating a sharp line between mass-market and premium enthusiasts.
Read this: Flipkart’s Biggest Comeback? Their Revenue Crosses Rs 20,000 Cr in FY25, Losses Decline 37%
Outlook: Historic Sales Expected This Festive Window
Dealers and industry observers predict that festive-season auto sales may surpass 5.2 million units, up 20% year-on-year, driven by GST cuts, robust demand, and a packed festival calendar. Two- and three-wheeler momentum is robust, with e-commerce partnerships expected to further fuel rural and urban sales alike.
Royal Enfield’s Flipkart partnership, perfectly timed with GST relief and the festive rush, exemplifies India’s shift to a digital, customer-centric auto market—where buying an iconic bike can now be just a click away, with both price and convenience squarely in the rider’s favor.
