Bangalore-based men’s fashion label Snitch is pushing the boundaries with its new feature, Snitch Quick: promising delivery of over 1,000 styles in just 60 minutes across key Bangalore pincodes. In a city infamous for its traffic snarls, this is a bold bet on both logistics and last-minute consumer culture. “Your weekend plans, dates, and last-minute parties just got saved,” proclaimed founder Siddharth Dungarwal, capturing the impulse-shopping mindset of India’s urban Gen Z and millennial set.
From Pandemic Pivot to Pan-India Ambition
Just five years ago, it barely had warehouse racks of its own. Today, it’s one of the fastest-growing players in India’s D2C menswear boom. The company launched its third and largest warehouse in Manesar, Gurugram (100,000 sq. ft.) on Ganesh Chaturthi 2025—a milestone that now powers its North India retail push and deeper online penetration. In less than half a decade, its footprint has expanded from a handful of designs to managing heavy-duty offline and online fulfillment across the country—fueled by a robust digital-first brand and a sharp ‘drop’ strategy (launching new styles every 25 days).
Startup Economics: Funding, Scale, and Quick Commerce Bets
Snitch’s ability to move fast isn’t just logistical bravado—it’s backed by serious capital. In May 2025, Snitch raised ₹280 crore (~$33 million) in Series B funding led by 360 One Asset Management Fund, with returning bets from SWC Global and IvyCap Ventures, pushing its valuation toward ₹2,500 crore. Previous rounds in late 2023 and early 2024 raised nearly $13 million, and the fresh funds are earmarked for growing its offline footprint (targeting 100 stores by 2028), expanding the product mix, and piloting international markets.
This fundraising reflects a broader wave in India’s “quick fashion” space, where VC attention is pivoting from grocery and essentials to trend-driven apparel and impulse-driven consumer behavior.
The Quick Fashion Delivery Boom: Startups and Challenges
Snitch is at the vanguard of a much larger trend. Its rivals in the fast-fashion delivery race include:
- Slikk, which recently bagged $10 million in VC funding to scale its 60-minute delivery model;
- Newme, with an $18 million round led by Accel for Gen Z-centric rapid fashion;
- Knot (Mumbai) and Zulu Club (Gurugram), both flush with new angel and seed capital for quick commerce.
Large platforms like Myntra and Ajio are expanding express delivery pilots, while Zepto and Blinkit dabble in fashion for functional segments (gym wear, innerwear). Yet, this is not a one-way bet: the segment’s early pioneer, Blip, recently shut down, citing challenges with inventory turnover and profitability.
Race to Redefine Customer Experience
What differentiates Snitch is its focus on customer delight—delivering “style at the speed of need”—but also robust supply chain innovation: AI-powered returns, flexible warehousing, and city-specific inventory to fuel fulfillment. The formula is working: Snitch’s revenues are scaling fast and it’s on course to cross half a billion dollars in revenue by 2030, with plans to go public in the next three years.
Siddharth Dungarwal’s vision? Not just to build another clothing brand, but to turn Snitch into the Indian answer to global fast-fashion giants. In an era where attention spans are short and convenience trumps all, the ones who survive will deliver not just the right shirt—but deliver it in under an hour, at scale, every single day.
