“A new matchmaking app called Knot.dating launched in India in July 2025, setting a bold requirement: only men earning ₹50 lakh or more per year can join. For women, there’s no income criterion. According to the founders, this filter helps keep the platform serious—focused on individuals ready for long-term commitment.
Created by Jasveer Singh and Abhishek Asthana, Knot.dating replaces lengthy forms with conversational AI. Users simply talk, and the system listens, learns, and matches them based on emotional and personality compatibility. Every profile undergoes 100% background verification, and each member is assigned a personal relationship manager for support.
The goal? To create a space for deep, meaningful relationships, not casual dating. As co-founder Jasveer Singh puts it:
“It’s not about the money—it’s about ambition. ₹50 lakh a year shows clarity, not chaos.”
The app has already attracted high-profile backers like 3one4 Capital, Vijay Shekhar Sharma, Ashneer Grover, Kunal Shah, Ritesh Agarwal, and Ashish Hemrajani. It raised $3.2 million in seed funding under its previous name, Hood, before rebranding to Knot.dating.
The Internet Reacts
As expected, the internet reacted with full drama mode.
Some users called it “Tinder for gold diggers”, others joked it’s “an app made for alimony”, and memes quickly followed. While critics questioned the income filter, others found the model brutally honest in a world full of swipe fatigue and fake bios. Either way, the app has definitely sparked conversations—and controversy.
Competition
Knot.dating enters a crowded market with players like Tinder, Bumble, Jeevansathi, BharatMatrimony, and newer apps like Fluttr, which rely on traditional swipe features and don’t enforce income filters.
What sets Knot.dating apart is its invite-only access, AI-driven emotional matching, verified profiles, and human support through relationship managers.
In Summary
Knot.dating is a premium matchmaking app for serious, marriage-minded professionals. With its ₹50 lakh income filter for men, emotional AI technology, and personalized onboarding, it aims to serve India’s elite singles—especially women seeking ambition-driven, emotionally compatible partners.
