Eternal Capital, the early-stage venture capital fund founded by former BharatPe COO Dhruv Dhanraj Bahl, has rebranded itself as Sadev Ventures. This new identity aligns the fund’s brand more closely with its family office name and reflects a deeper commitment to supporting startups that can build long-term, India-rooted businesses with global potential.
Dhruv Dhanraj Bahl, Founder and Managing Partner, said, “As our vision goes deeper into India’s entrepreneurial fabric while simultaneously tapping financial, social & intellectual capital pools across borders, it’s the right time to scale under an identity that resonates with our stakeholders. We want to move beyond just capital and enable ventures to become generational institutions.”
This development was first reported by Entracker.
Investment Strategy and Focus
Launched in mid-2024, Sadev Ventures is sector-agnostic but stage-focused, backing startups between seed and pre-Series A rounds. With cheque sizes ranging from ₹2-6 crore, the fund has already deployed about half of its ₹120 crore corpus, with a greenshoe option to raise an additional ₹120 crore if needed.
The fund targets startups that have found product-market fit and show promising paths toward profitable revenue. Sadev pledges to back founders with its “colour of money” — a mix of financial backing combined with deep empathy and support through networks and operational expertise.
Portfolio Highlights
Sadev Ventures’ portfolio currently includes diverse early-stage startups such as:
- Asaya – Wellness and self-care focused brand
- Cleevo – SaaS platform for employee engagement
- Cookd – Foodtech startup connecting home chefs to consumers
- Gladful – Mental health and wellness platform
- Hypergro – Agri-tech startup improving farm yield via technology
- Bidso – E-commerce platform for electronics
- Liquide – Fintech startup focusing on credit and lending
Founder Dhruv himself is an experienced angel investor backing over 50 startups since 2020, including brands like Stupa Sports Analytics, Basic Home Loan, ApniBus, Volt Money, and AdmitKard.
How to Pitch to Sadev Ventures
For startups interested in connecting with Sadev Ventures, the fund looks for ventures led by experienced operators with clear product-market fit and paths to profitability. Here are some pointers to make a strong impression:
- Show Long-Term Vision – Focus on building sustainable businesses, not quick exits.
- Know the Fund – Demonstrate understanding of Sadev’s portfolio and how your startup fits in.
- Be Prepared but Honest – Answer questions thoughtfully; it’s okay to admit if you don’t have all answers immediately.
- Highlight Revenue/Profit Potential – Sadev prioritizes startups with profitable or close-to-profitable business models.
- Leverage the Operator-Led Advantage – Expect hands-on mentorship and network access beyond capital.
Startups can reach out through the fund’s official website or network introductions, ideally connecting with Dhruv or the managing partners through relevant startup events or mutual contacts.
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