Atomberg’s latest Series C extension reinforces its position as one of the most capitalised new‑age appliance brands, while also underlining how aggressively it is leaning into R&D‑led growth across fans, mixer‑grinders and smart home devices.
Fresh Series C1/C2 round: structure and valuation
Atomberg has raised ₹212 crore (~$24 million) in a Series C extension led by Jongsong Investments (Temasek), with participation from Jungle Ventures, Inflexor, and the founding duo Manoj Kumar Meena and Sibabrata Das. The board has approved the issue of 10,006 Series C1 and C2 preference shares at ₹2,11,835 per share, valuing the company at roughly $500 million post‑money based on Entrackr’s estimates. Temasek has infused about ₹132 crore, Jungle Ventures ₹17.8 crore, Inflexor ₹17.9 crore, and the cofounders together ₹44 crore, signalling strong insider confidence in the growth plan.
Regulatory filings indicate this is part of a larger ongoing round, with additional capital and secondary transactions expected as Atomberg aligns its cap table for the next phase of expansion.
Funding history and cap table evolution
Including this latest tranche, Atomberg has raised over $150 million to date. Key milestones:
- May 2023 – Main Series C:
- Series B (2021):
- Earlier rounds (Seed/Series A):
This steady capital inflow has allowed Atomberg to move from a single‑category, B2B‑skewed operation into a multi‑category consumer brand with national offline distribution.
Business model, footprint and financials
Founded in 2012 and commercially launched in 2015, Atomberg built its early business selling energy‑efficient BLDC fans to institutional clients such as Tata Group, Infosys and Indian Railways, before expanding into B2C via Flipkart and Amazon and then layering an offline network from 2018 onwards. Today, the company:
- Sells BLDC and smart ceiling fans, pedestal/wall fans, mixer‑grinders and smart locks.
- Claims presence across 15,000+ retail touchpoints in India, including large‑format stores and regional distributors.
- Operates a strong in‑house R&D team focused on motor efficiency, IoT connectivity and industrial design, which it cites as a key moat against traditional appliance majors.
On the financial side, detailed FY24–FY25 numbers are not yet fully public, but available filings and commentary suggest:
- Atomberg crossed ₹1,000‑crore total income for the first time in FY24, making it one of the fastest homegrown players in the organised home and furnishings / small appliances segment to hit that threshold.
- Revenue has grown in high double digits over the last few years, driven by both fan upgrades (BLDC replacements for induction‑motor fans) and entry into mixer‑grinders.
- Profitability remains modest, with margins reinvested into R&D, marketing and distribution; however, the company has indicated progress on unit‑economics as scale improves.
In the six months ended September 30, 2025, Atomberg reported revenue from operations of ₹724 crore and a net profit of ₹35.5 crore, showing that it is now operating profitably at scale while continuing to invest in growth.
Recent product launches and growth moves
Atomberg’s growth strategy over the past 18–24 months has centred around category expansion, premiumisation and deeper offline penetration.
- New appliances: The company has launched higher‑end BLDC fans with smart features (Wi‑Fi, app control, voice assistant compatibility), design‑focused models targeted at urban households, and a growing line of mixer‑grinders aimed at capturing kitchen share from legacy brands.
- Smart home positioning: With smart locks and connected fans, Atomberg is trying to carve out a “tech‑first” niche in a market long dominated by pure hardware players, emphasising energy savings of up to 65% versus conventional fans and smarter controls.
- Offline and branding: The brand is rapidly expanding its offline presence through multi‑brand outlets and exclusive counters inside large chains, supported by sustained ATL and digital marketing campaigns that highlight both energy efficiency and aspirational design.
Founders have repeatedly said that capital from the Series C and its extension will be deployed into R&D, new factories or lines for non‑fan products, deepening distribution in Tier‑II/III cities, and brand‑building to compete head‑on with traditional appliance giants.
How the latest round fits into the broader story
The fresh ₹212‑crore extension reinforces three clear signals about Atomberg’s trajectory. First, Temasek doubling down and founders themselves putting in ₹44 crore suggests strong conviction in the company’s ability to become a category‑defining brand rather than a niche D2C player. Second, the implied $500‑million post‑money valuation positions Atomberg in the “pre‑unicorn but scaled” bracket, where the next logical step is either a much larger growth round or a medium‑term path towards public markets. Third, the business now appears to have crossed the crucial thresholds of ₹1,000‑crore revenue and consistent profitability, giving it more room to invest aggressively in product innovation and offline distribution without burning unsustainable cash.
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