Bisleri’s Rival Brand Aquapeya Enters into Premium Snacking Category

Aquapeya, the well-known packaged drinking water brand that gained immense popularity after its appearance on Shark Tank India, is now making its mark in the premium snacking category. The company has unveiled its new product, Bhadang Bite Rice Puff, a wholesome snack that promises to deliver both quality and heritage.

Bhadang Bite is a special blend of rice puffs, crafted with a rich legacy spanning over 70 years, hailing from the culturally rich Sangli-Kolhapur region of India. The product aims to capture the hearts of consumers by offering a unique and traditional snack with modern appeal.

This move into the snacking space is part of Aquapeya’s ambitious expansion strategy. The brand has set its sights on achieving $1 million in revenue over the next three years, with a focus on both domestic and international markets. With a solid network of over 10,000 retailers and more than 100 distributors, Aquapeya plans to broaden its footprint by expanding into Modern Trade and various online marketplaces.

The launch of Bhadang Bite signals the brand’s commitment to providing quality products across multiple categories, extending beyond hydration to tasty, premium snacks. As Aquapeya continues to grow, it’s excited about making Bhadang Bite a household name and expanding its reach globally.