Online beauty giant Nykaa has officially launched its celebrity-backed Kay Beauty brand in the United Kingdom, making it the first Indian beauty label stocked exclusively at Space NK, the country’s leading luxury beauty retailer. Bollywood actress Katrina Kaif, who co-founded Kay Beauty with Nykaa in 2019, continues to be a face of the brand globally. The launch introduces 197 Kay Beauty products to UK shelves and signals a milestone for Indian beauty brands seeking international recognition.
This development was first reported by The Economic Times.
International Journey: Strong GCC Presence with Omnichannel Platform
Falguni Nayaar led brand’s ambitions are not limited to the UK. After success in India, it entered the Gulf Cooperation Council (GCC) region last year via its omnichannel platform Nysaa, launched in partnership with Apparel Group. The Nysaa venture promises 70 beauty stores across the GCC in five years, aiming for a 7% market share in a region boasting one of the world’s highest beauty spending rates per capita. Nysaa’s store in Dubai features 150+ brands and content creator booths, complementing Nykaa’s established digital ecosystem.
Kay Beauty: Innovation, Inclusivity, and Growth
Kay Beauty stands out for its focus on cruelty-free, vegan, and inclusive products. From hydrating lipsticks and foundation to multi-use blushes, Kay Beauty has built a loyal following, blending celebrity appeal with product innovation. New launches and collaborations continue to generate media buzz—recently featuring in British Vogue—and reinforce Nykaa’s status as a house of brands.
Read this: Shah Rukh Khan, Aishwarya Rai and Others Invest Rs 150 Cr in VC Firm
Nykaa Financial Performance and New Launches
Momentum shows up in its numbers. For Q1 FY26, consolidated GMV reached ₹4,182 crore, up 26% YoY, with revenue from operations at ₹2,155 crore (23% YoY growth) and net profit surging 142% to ₹23.32 crore. The House of Nykaa (Nykaa Cosmetics, Kay Beauty, Dot & Key) portfolio grew 57% YoY, with Kay Beauty alone clocking a GMV run rate of ₹250 crore and quarterly growth of 56%. Q4 FY24 saw overall annual revenues of ₹6,385 crore, driven by strong demand both in India and the Gulf.
It has also ramped up innovation and launches, adding Chanel, Armani Beauty, Paula’s Choice, Supergoop!, and Asian beauty cult brands to its platform. Retail penetration hit 250 stores—a 36% jump—reflecting premiumisation and omni-channel strength.
Expansion Plans and Future Vision
Now it is doubling down on international expansion with new subsidiaries in Qatar, Kuwait, Oman, and Saudi Arabia. The company is focused on scaling Kay Beauty and its other in-house brands abroad and deepening its delivery and logistics network within India. Upcoming plans include tripling in-house brand GMV to ₹6,000 crore by FY30, delivering 60% of orders within a day to top cities, and extending same-day/next-day delivery to new geographies.
Check this: Nykaa’s fashion business on track to achieve breakeven by FY26-end
Final Thoughts
Nykaa’s launch of Kay Beauty in the UK is more than a brand milestone—it’s a statement of intent. By combining local innovation, digital expertise, and a growing network across the GCC and Europe, Nykaa is defining what the next generation of Indian beauty brands can achieve on the world stage. The momentum in financial performance, global expansion, and steady product launches positions Nykaa as both a disruptor and a leader, inspiring other Indian brands to look beyond domestic borders for growth.
