OYO’s parent company has officially rebranded from Oravel Stays to Prism, signaling a renewed global push and a strategic branching into premium hospitality experiences. Alongside this move, Prism has launched the “CheckIn” app, an exclusive platform to showcase its luxury and premium brands—such as Sunday Hotels, Clubhouse, Palette, and noted European holiday home brands like Belvilla and DanCenter.
The app targets a growing segment of travelers seeking design-led, experience-focused accommodations, while the traditional OYO app will remain focused on value-conscious guests.
Rationale and Vision Behind the Rebrand
The Prism identity was chosen to unify the company’s diverse hospitality ecosystem—including event venues, extended stays (e.g., Studio 6 and Motel 6 in the US), tech solutions, and workspace brands—under one global umbrella. According to founder and CEO Ritesh Agarwal, Prism “reflects clarity, diversity, and our expanded long-term vision,” aiming to create a cohesive house of brands across categories and continents.
IPO Efforts: Timeline and Challenges
Prism (OYO) continues to pursue a public listing after several IPO attempts and regulatory filings stretching back to 2021. The company aims for a $6–8 billion valuation, with a DRHP expected by late 2025 or early 2026. Key backer SoftBank has reportedly called for delays until profitability stabilizes and outstanding loans—such as Ritesh Agarwal’s $2.2 billion stake-acquisition loan—are addressed. OYO has already partially prepaid $200 million of its term loan B to bolster its financial standing ahead of the listing.
The company has explored pre-IPO bonus issues and rallied unlisted share prices in anticipation of its public market debut.
Read this: OYO Has Invested Over Rs 500 Crore in the United Kingdom Says Founder Ritesh Agarwal
Latest Financials: Signs of Recovery and Growth Focus
For FY25, Prism reported operating revenue of ₹6,252.8 crore (up 16% YoY), driven by new hotel openings and double-digit growth in premium segments. Net profit stood at ₹244.8 crore, but this was boosted by one-time deferred tax gains; pre-tax, the company still posted a loss. EBITDA for the year crossed ₹1,083 crore, up 22% over FY24. Q1 FY26 saw net profits more than double to ₹200 crore and revenue jump 47% YoY, propelled by strong performance in brands like Sunday Hotels and disciplined cost controls. India remains a core market, accounting for 20% of global revenue as the group strengthened both premium and budget offerings.
Prism/OYO’s strategic rebrand, fresh premium offering via the CheckIn app, and a renewed IPO push highlight its ambition to become a global hospitality powerhouse—balancing wide accessibility with luxury, all while working to deliver sustainable profits and navigate public market scrutiny.
