Zepto, India’s first quick-commerce app, has announced a new and unique collaboration for Janmashtami: users can now book a plot of land from The House of Abhinandan Lodha (HoABL) in just 10 minutes—all through Zepto’s platform. This is the first time property booking has arrived on a quick-commerce app, making land ownership faster and more accessible than ever.
Just last week, Zepto also made headlines by launching 10-minute medicine delivery for select cities, showing their ambition to expand beyond groceries and daily essentials into new categories that truly matter.
Check out the introductory video shared by Zepto’s official:
Who Is The House of Abhinandan Lodha?
- About Them:HoABL is a new-age real estate developer making buying land simple, modern, and transparent. Their mission is “new generation land”—making it hassle-free for Indians (especially millennials and NRIs) to own property with technology-driven platforms and legal clarity.
- Most Famous Projects: They’re known for premium land developments at destination locations like Alibaug, Dapoli, Goa, and Ayodhya. Some popular projects include “The Sanctuary” in Alibaug and their Ayodhya premium plots.
- How They Work: They handle land acquisition, secure titles, and sell plots direct-to-consumer with easy payment plans, digital paperwork, and modern infrastructure plans. Their legacy blends heritage land holdings (the Lodha family has a long history in Mumbai property) with a modern approach for today’s buyers.
Zepto’s 10-Minute Medicine Delivery and Recent Updates
Last week, Zepto started delivering medicines in just 10 minutes in certain cities, making access to pharmacy essentials as quick as getting a snack or daily item. This is a big move toward making quick commerce more useful for families and urgent needs.
A few days ago, Zepto revamped its app to eliminate “dark patterns”, such as confusing opt-ins and hidden fees, following widespread user complaints and regulatory warnings from India’s Consumer Affairs Ministry. The redesign now auto-applies benefits like free delivery and clearly displays all charges upfront at checkout, improving transparency and customer trust.
This move positions Zepto as a leader in ethical quick-commerce practices amid fierce competition. Supporting its growth plans, Zepto recently secured ₹400 crore in fresh funding led by Motilal Oswal Financial Services, strengthening its unicorn status and fueling expansion into new services like 10-minute medicine delivery.
Potential Competitors
Earlier companies in the same “10-minute land” promise include Mr Proptek, which lets you book real estate online in minutes with property tours, digital payment, and legal checks. Globally, a few startups in Dubai and Singapore have attempted near-instant home purchases or “proptech express” models, but in India, HoABL and Mr Proptek are leading the trend.
Why This Is Big News
For Janmashtami, this tie-up means anyone can book land securely and fast—without all the paperwork headaches, long waiting times, and old-school hassles. Zepto’s partnership shows how quick-commerce can go far beyond groceries: bringing convenience to buying property, accessing medicines, and much more.
With HoABL’s trusted reputation, destination projects, and focus on legal safety, this brings a fresh approach to property buying—especially for young, first-time buyers and busy urban families.
