Zomato and CARS24 have teamed up to roll out an innovative marketing experiment in Bengaluru, transforming Zomato’s ubiquitous food delivery bags into eye-catching mobile billboards. Thousands of Zomato riders across the city are now carrying delivery bags branded with the CARS24 logo, turning every traffic signal and city street into an opportunity for high-visibility, mobile advertising. The campaign aims to “take the brand where the city already moves,” leveraging the massive, always-in-motion fleet of delivery partners to reach urban consumers where they’re most attentive—on the roads and at traffic stops.
Prachi Sharma, Content and Creative Lead at CARS24, emphasized that this is an experiment designed to test the effectiveness of “everyday objects doubling up as brand surfaces.” The initiative harnesses the high-visibility presence of food delivery in urban India, with the potential to move beyond just delivery bags to uniforms, helmets, and more in future iterations. Check her post here.
Zomato, which was first reported by IndianStartupNews as exploring this new revenue stream, is seeking to further monetize its delivery fleet, enabling direct partnerships between leading brands and the city’s kinetic advertising opportunities. Both firms will evaluate campaign impact before scaling the concept to other cities or partner brands.
Rapid Adoption of Mobile Billboard Advertising: Zypp Electric’s Initiative
Zypp Electric, India’s largest EV-based delivery and last-mile logistics company, has rolled out a similar initiative, “Zypp Ads.” Zypp leverages its green-branded EV fleet—e-scooters, delivery bags, helmets, and uniforms—as moving billboards for businesses, bringing dynamic, impactful promotions literally onto the city’s roads. Zypp’s mobile advertising program claims high visibility in urban neighborhoods, cost efficiencies (with a CPV as low as ₹0.10), and continuous impressions for brands targeting the eco-conscious, urban workforce. In just three months, “Zypp Ads” racked up ₹50 lakh in revenue, demonstrating the strong demand for sustainable, ambient marketing solutions in India’s gig economy.
Why This Strategy Works and What’s Next
This type of “moving billboard” marketing delivers several advantages:
- High Frequency & Targeting: Bags and vehicles travel across high-traffic routes, reaching thousands daily—from office corridors to residential blocks.
- Sustainability & Urban Appeal: For brands like Zypp, the EV fleet positions advertisers as modern and eco-friendly, while for Zomato and CARS24, the everyday utility of a delivery bag taps into India’s fast-evolving urban consumption patterns.
- Cost-Effectiveness: With low CPV, brands can engage millions at a fraction of traditional outdoor or digital campaign costs.
- Scalability: This model can be replicated rapidly across additional cities, delivery fleets, and for a range of brands and services.
These moves reflect a broader trend, as foodtech, logistics, and EV startups reimagine fleet assets as lucrative new advertising surfaces—democratizing outdoor marketing and giving delivery partners a pathway to additional earnings.
In summary:
By converting delivery bags and vehicles into mobile ad spaces, companies like Zomato, CARS24, and Zypp Electric are rewriting the rules of urban marketing. These experiments offer high-impact, scalable, and sustainable solutions—marking the dawn of a new era where India’s last-mile delivery assets double up as urban advertising powerhouses. More cities and brands are likely to follow as the real-world efficacy of these campaigns becomes clear
