Dream Sports, the Mumbai-based conglomerate best known for powering India’s most popular fantasy gaming platform Dream11, is making a bold leap beyond sports and this time, it’s chasing the money markets.
The company is gearing up to launch Dream Street, its new stock broking platform aimed squarely at India’s next wave of retail investors. With all regulatory licenses already in place and internal testing underway, the launch signals Dream Sports’ most ambitious diversification push yet.
Dream 11 : From Fantasy Points to Real Portfolios
Dream Sports CEO Harsh Jain confirmed to Moneycontrol that Dream Street is being built with a clear gap in mind the millions of everyday investors who enter the stock market, lose money, and are left with no meaningful guidance.
“Nobody is providing deep, personalised help to people who lose money. With AI, we want to give every user the equivalent of a Goldman Sachs or JP Morgan analyst monitoring their portfolio 24/7,” Jain said.
The pitch is simple but pointed: most broking platforms celebrate and cater to successful traders. Dream Street wants to serve the rest the hesitant first-timers, the confused beginners, and the loss-making retail investors who quietly exit the market and never return. The platform will leverage AI-powered tools to offer personalised investing guidance, portfolio monitoring, and actionable insights tailored to individual risk profiles and behavior.
Read this: Dream11 Parent Launches “Dream Money,” Allowing Users to Invest in Gold & FDs
Targeting Bharat, Not Just Bombay
One of Dream Street’s core strategic differentiators is its geographic focus. Rather than competing head-on with the likes of Zerodha or Groww in India’s saturated urban trading corridors, the platform will prioritize tier-2 and tier-3 cities markets that are increasingly digitally connected but remain deeply underserved by sophisticated financial tools.
This is a playbook Dream Sports knows well. Dream11 built its 200-million+ user base largely by penetrating smaller cities across India, where cricket fandom runs deep and smartphone adoption has exploded. The same distribution muscle could give Dream Street a meaningful edge in markets where trust in financial platforms is still developing.
A Dream Team at the Helm
Leading the charge at Dream Street will be a trio of senior Dream Sports executives: Rahul Mirchandani as CEO, Karan Bansal as Chief Business Officer, and Nikhil Lalvani as Chief Product Officer. The fact that all three are internal hires signals confidence in Dream Sports’ existing product leadership bench and a desire for cultural continuity as the company expands beyond gaming.
