Indian beauty brand RENÉE Cosmetics recently raised ₹263 crore ($30 million) in its Series C funding led by Playbook, with participation from Midas. This round boosted RENÉE’s valuation to ₹1,755 crore ($200 million), marking a 50% increase from 2023. The company will use funds to expand products, offline stores, and improve branding and tech capabilities.
Founded in 2018, RENÉE has a ₹500 crore annual revenue run rate and sells 200+ SKUs through 15,000+ stores across India. It’s also testing markets in the US, UAE, and Australia. RENÉE aims to double revenue to ₹1,000 crore in two years by strengthening its offline reach.
Strong Competition in the Indian Beauty Market
RENÉE competes with fast-growing brands like Sugar Cosmetics, Mamaearth, and Nykaa.
Sugar recently raised ₹41 crore ($5 million) to scale offline and digital growth.
Mamaearth, valued at ₹8,557 crore, faces pressure from losses and rising competition.
Still, it continues investing in brand building and reach.
Nykaa, with a market cap of ₹5,930 crore, leads with solid revenue growth and partnerships.
It remains dominant in omni-channel beauty retail.
India’s Booming Beauty and Personal Care Market
India’s beauty and personal care sector may hit $33 billion (₹2.7 lakh crore) in 2025, growing at 11.5% annually.
Key drivers include rising income, digital access, and demand for natural products.
By 2033, the market could grow to $79 billion, opening huge opportunities for emerging brands.
